Dutch Design: Driver of Innovation for a Better Tomorrow 

Daan Roosegaarde, Marcel Wanders, Hella Jongerius and Rem Koolhaas represent the uniqueness and genuineness of Dutch design that is reflected in architecture, fashion, graphics and products. More than ever, design originating in the Netherlands is known for its outstanding creativity and unlimited ways to innovate and experiment. These characteristics date back to the cultural heritage of the old Dutch masters and are a strong motivating force for Dutch designers who time and again explore the limits of their own areas of expertise and enter into cross-disciplinary partnerships. 


The Dutch crossover model has been replicated for many years and is bearing fruit in diverse fields. The common denominator is the radical departure from the existing iconography and from seemingly traditional values such as luxury and lifestyle. First and foremost, modern Dutch design stands for the discourse on societal, ecologic and economic as well as ethical challenges. It has long since assumed the role of future-oriented driver of innovation and expands the range of opportunities of design in close connection with technology, research, economy and politics. 


The bandwidth of topics to which modern Dutch designers apply themselves ranges from the implications of the increasing urbanization to climate change caused by global pollution to intelligent solutions to demographic change. Among the many smart solutions is Studio Roosegaarde’ Smog Free Tower that cleans fine dust from approximately 30,000 cubic meters of air every hour.


Manufacturers are also acquiring a new mindset as they have come to realize the economic relevance of innovative design. One example is the Dutch technology corporation Philips that celebrated 90 years of design history in 2015 and will be honored by Red Dot Design with a studio exhibition.


The motto of Munich Creative Business Week (MCBW ) 2016 – Design Connects Visions for the Economy – could not be more fitting. As the exclusive partner country of MCBW and its host of exhibitions, conferences and workshops, the Netherlands will testify to this. Trade visitors and all people interested in design can expect a lively discourse on trends, themes and theses of the Dutch design scene. 


The Dutch design sector welcomes you to MCBW 2016 and wishes you inspiring times!


Image: Ossip van Duivenbode: Markthal Rotterdam - Architecture office MVRDV, Netherlands

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