Jeroen van Erp Msc is professor of Concept Design at TU Delft’s faculty of Industrial Design Engineering (IDE). He is also a member of the board of various organisations, including the Association of Dutch Designers (BNO) and the Design & Emotion Society. In addition, he is a member of the Dutch government’s Creative Industry Top Team. Van Erp graduated at IDE in 1988 and worked several years as an independent designer. In 1992, he co-founded Fabrique and two years later pioneered its interactive media department. The agency now employs over 100 people and has locations in Delft, Rotterdam and Amsterdam, developing visions, contributing ideas on strategy, design and innovation and producing designs.